When you access the Inclusive Childhood platform on your laptop or PC, you’ll find this beautiful logo in the header.
A generous creation by Leonardo Viana, graphic designer and User Experience (UX) specialist, its symbolism and how it aligns with the project’s values and mission can be described as follows.
- Symbolism of Rarity: The four-leaf clover is universally recognized as a symbol of luck and rarity, as it is an unusual variation of the three-leaf clover. This feature resonates directly with the site’s central theme, which is focused on rare diseases. The idea is to convey that, just like the four-leaf clover, children with rare diseases are unique and precious.
- Hope and Positivity: The association of the four-leaf clover with luck and optimism serves to instill hope and a positive outlook in both the affected families and the wider community. The logo aims to inspire a sense of hope and the belief that, despite the challenges, there are possibilities and support available.
- Inclusion and Community: Each leaf of the clover can be seen as representing a different pillar of the site’s mission: children, families, health professionals and the community in general. This representation symbolizes the union and joint effort to create an inclusive and supportive environment for children with rare diseases.
- Versatile and memorable design: From a design point of view, the four-leaf clover is an aesthetic choice that offers versatility in terms of application in different media and formats, as well as being easily recognizable and memorable to the public. This helps to build a strong and cohesive visual identity for the site.
- Connection with Nature: The choice of an element from nature also reflects the importance of the environment and sustainability, suggesting a holistic approach to health and well-being. This may resonate with many families and professionals who are looking for natural and holistic solutions for managing rare diseases.
In summary, the selection of the four-leaf clover as the logo for the “Inclusive Childhood” website is based on its strong symbolism of rarity, hope, positivity, inclusion and unity. This choice aims not only to visually represent the site’s values and mission, but also to inspire and connect with its audience in a meaningful way.
Who is Leonardo Viana?
Born in the interior of the state of Rio de Janeiro – Brazil, in 1976, professor and researcher Leonardo Viana is also a consultant, lecturer and author of the online UX course at the Getúlio Vargas Foundation, where he is a visiting professor.
He has a strong presence in the field of Online Education, including network communication strategies. He has also worked on info-products for medium-sized and large national and international companies, such as BNDES, Americanas.com, JBS, Fiocruz (Osvaldo Cruz Foundation), AIESAD (Ibero-American Association made up of 14 countries), MHW (Xerox do Brasil), Apex International, Rio de Janeiro State Government, among others.
In addition to his doctorate, he also holds a master’s degree and an MBA in Strategy and Management, both from the Fluminense Federal University, and a degree in Industrial Design.
He has been working in the digital market since 1998 and is the author of the Agora theory. He developed it in his doctoral thesis in Psychosociology of Communities and Social Ecology at the Federal University of Rio de Janeiro and the Universitat Autònoma de Barcelona.
Leonardo Viana has always been interested in neuroscience studies involving collective intelligence on the web, cognition and social psychology.
In this vein, he teaches UX (user experience) in Digital Marketing MBAs, a discipline dedicated to understanding people’s behavior on the internet and devising the most appropriate strategies for building digital products.
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